Logo and branding for BajaBoca | Lifestyle Brand
Project
Logo Design and Branding
Location
Fort Myers, Florida
Brand Guidelines
BajaBoca was envisioned as a modern lifestyle brand rooted in coastal culture, where surf meets sand and laid-back design meets bold energy. Though the brand itself never made it to launch, we had the opportunity to develop a complete visual identity that reflected the vision behind the concept: clean lines, a carefree vibe, and a versatile logo that could live effortlessly across apparel, packaging, and digital platforms.
At the heart of the brand is the BajaBoca logo, a circular emblem combining the motion of a wave and the warmth of a sun-soaked shoreline. Using vibrant ocean blue and golden sand tones, we designed a mark that feels energetic, fresh, and immediately tied to its surf-inspired lifestyle roots. The custom logotype blends modern structure with subtle playfulness, making it perfectly suited for a brand that could scale from local surf shops to nationwide beachwear.
Brand Messaging
Promo ad design
Promo ad design
Sunglasses Mockup
Results
Surf’s up and ready to launch!
While the BajaBoca brand hasn’t hit the market (yet), the visual identity created during this project laid the foundation for a strong brand presence. The logo system was designed to be adaptable for web, apparel tags, packaging, and social media, ready to roll out the moment the business was. This project is a testament to how strategy-driven branding can bring clarity and momentum to a creative concept, even before it officially launches.
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