Snug Harbor Restaurant | Fort Myers Beach

Snug Harbor, a well-loved waterfront restaurant on Fort Myers Beach, needed a refreshed visual identity to match its elevated dining experience and iconic location. With a reputation rooted in fresh seafood, casual sophistication, and stunning marina views, the goal was to design a logo that captured the charm of its coastal atmosphere while giving it a polished, professional feel.

The final logo features a clean, circular badge with nautical elements that subtly evoke boats, docks, and the Gulf waters, framed by a strong serif wordmark that feels established yet inviting. A color palette of deep blue and sunset orange ties into the environment and dining experience, while the three stars add a sense of hospitality and tradition. This mark was created with flexibility in mind, ready to shine on signage, menus, merch, and digital platforms alike.