Insights, tips, project launches and ideas from our creative lab.

Practical advice for small business websites, branding and local SEO, plus a look behind the scenes at what we are building for clients across Southwest Florida.

Featured

Alliant Association Management: New Logo, Brand Identity and Website

A new logo, brand identity and website for Alliant Association Management, an HOA and condo management company serving Southwest Florida since 2005.
Read the article →

Latest from the Lab

What the latest AI news means for your website

What the Latest AI News Means for Your Website

A plain-English roundup of the biggest AI news from September and October 2026, and

Website Launch: SanibelCoyote.com for the City of Sanibel

We built SanibelCoyote.com for the City of Sanibel: an online coyote reporting tool, an
Accessible health care websites we remediated

WCAG 2.1 AA Website Accessibility for Health Centers and Government

The federal web accessibility deadlines moved to 2027 and 2028, but the WCAG 2.1

Client work

Recent website launches

See all launches
CenterPlace Health website homepage

Website Launch: CenterPlace Health, Sarasota County

A warm, welcoming new website for CenterPlace Health, a community health center caring for families across Sarasota County.
Good Time Charters website homepage with roseate spoonbills

Website Launch: Good Time Charters, Fort Myers Beach

A new booking-focused website for Good Time Charters, the biologist-owned dolphin tour, sunset cruise and fishing charter company

Website Launch: Family Health Centers of Southwest Florida

A new website for Family Health Centers of Southwest Florida that helps patients find a provider, a location

For business owners

Tips for clients

See all tips
Sunset over the Gulf of Mexico illustration

Marketing a Tourism Business in Southwest Florida: 9 Tips That Work

Practical marketing tips for Southwest Florida charters, restaurants, attractions and rentals, based on the latest visitor data for

HOA Web Design in Fort Myers, Naples, Estero and Bonita Springs

In today’s digital age, having a strong online presence is crucial for any organization, including homeowners’ associations (HOAs).

Guide to Email Marketing in Naples and Fort Myers, Florida

Email marketing is a form of digital marketing that involves sending commercial messages to a group of people

Looking for something specific?

Search the Lab.

More than 20 years of web design tips, launch stories and small business advice from our Fort Myers studio.
Popular topics:
Web design
Logo design
SEO
WordPress
Website launches

The archive

All articles

The History of Car Logos : Logo Designs Can Come From Strange Places

Serpents, Mistresses, and Dreams; anything can inspire an iconic logo design.

Logo Design Project for Blue Water Contractors

A few weeks ago, we completed a logo design project for Blue Water Contractors, based in Naples, Florida.

Logo Design Project for Tipsy Tarpon Seafood Shack

We recently completed a logo design / identity for a new restaurant set to open in Miromar Outlets

Identity Project: Marlin International Realty

We designed the logo design and overall identity for Marlin International Realty, a real estate brokerage located in

Website Design Changes to Good Time Charters’ Website

We’ve been working with Good Time Charters for several years now, and every so often we either redesign

Graphic Design for Planned Parenthood of Collier County, Florida

We recently had the pleasure of working with Planned Parenthood of Collier County.

Code of Professional Conduct in the Design Industry

The Academy of Design Professionals™ has released the 2012 Code of Professional Conduct, and it clearly communicates the

Naples Web Design: Website Launched, Drs. Boe and Page

We’ve worked with several wonderful clients based in Naples, Florida, and the dentists at Drs. Boe and Page

Web Design: New Website Launched, YourHomeProfessionals.com

YourHomeProfessionals.com is the #1 source for finding reputable and trustworthy professionals in your area.