A startup specializing in food product development and commercialization services, “Food Launcher” is a team of food scientists with over 30 years of experience in bringing food products from concept to market.
We were tasked with creating their brand identity and overall visual messaging, and a new website (view coming soon page) is currently in development to continue their identity into a strong online presence.
The logo design project resulted in a modern rocket icon with a fork shape taking advantage of the negative space. The use of bright orange and green represents fresh fruit, vegetables and an overall natural, organic feeling.
The identity also communicates the company’s services; taking a concept idea, developing that concept with precision and expertise and launching it into the market.