The Design and Branding of Sochi 2014 – Winter Olympics

Facebook
Twitter

Sochi 2014_Main (8)

As with all major events around the world, we here at Brian Joseph Studios get just as excited about the branding and website design of the event as we do about the actual competition. The 2014 Winter Olympics in Sochi, Russia have been widely publicized on social media for some rather questionable accommodations, but let’s take a look at the overall branding of the games.

The Sochi 2014 Olympic Games do not have a logo icon, only a word mark. This is the first time the Olympic games haven’t had a logo icon since Mexico 1968. Another unique aspect of the Sochi 2014 logo is that it is the first Olympic games to use their website’s domain name extension in official logo.

“The Sochi 2014 brand fits perfectly with our commitment to use the digital revolution to help young people experience sport for the first time; with a view to active participation and long-term engagement with sport and Olympism.” – Sochi 2014 website

web_eng_-693X520

pochtoviy blok-693X520

Plakaty-693X520

December 22-693X520

Coin-693X520

13WC0315-693X520

Images courtesy of: http://www.interbrand.com/en/our-work/Sochi-2014.aspx & http://www.sochi2014.com/

Let's Talk
We can't wait to hear about your project.
Web & Logo Design Blog

© 2024 Brian Joseph Studios LLC. All rights reserved

Facebook | Twitter | Instagram | Web Design Naples | Web Design Fort Myers | Logo Design Fort Myers | Logo Design Naples | LinkedIn

Fort Myers - (239) 989 3306 | Naples - (239) 280-1294

Google Business Listing - Brian Joseph Studios - Naples Web Design Company