I just published an article over on my company’s website that you may be interested in. I found it interesting to see how successful Norton were with their branding on a recent “Celebrity Apprentice” episode, and decided to share it with our company site readers, clients and of course, you.

Read the post here (opens in new window)

What other examples of subtle branding have you seen lately? I’m interested to hear what your thoughts.

Latest from the Lab

Alliant Association Management: New Logo, Brand Identity and Website

A new logo, brand identity and website for Alliant Association Management, an HOA and
What the latest AI news means for your website

What the Latest AI News Means for Your Website

A plain-English roundup of the biggest AI news from September and October 2026, and
blank

Website Launch: SanibelCoyote.com for the City of Sanibel

We built SanibelCoyote.com for the City of Sanibel: an online coyote reporting tool, an
Accessible health care websites we remediated

WCAG 2.1 AA Website Accessibility for Health Centers and Government

The federal web accessibility deadlines moved to 2027 and 2028, but the WCAG 2.1