We recently launched a new logo and website for American Pool Water, a pool water delivery company serving Southwest Florida. Their drivers bring fresh, potable water by tanker truck to homes, HOAs, resorts and pool builders from Marco Island up to Sarasota. We designed the brand from scratch and built the new site at americanpoolwater.com.
Client
American Pool Water
Website
americanpoolwater.com
What we did
Logo design, website design and development
The new americanpoolwater.com homepage.
A logo with a little stars and stripes
The name pointed the way. The logo features a coiled water hose representing the red stripes of the American flag, with the nozzle in blue and the flag’s stars finishing it off. The mark communicate what the company does and who they are in one, minimal and creative shape, and it holds up just as well on the side of a tanker truck as it does in a browser tab.
Built to book deliveries
Most visitors show up with one goal: get water in a pool. So the Request a Delivery button sits in the header on every page, and the phone number is one tap away on mobile. The Services page breaks the work into residential fills, commercial deliveries for resorts and HOAs, and refills after storms, so every type of customer finds their answer fast.
A page for every town they serve
People search for pool water delivery by city, so we built a dedicated page for each area American Pool Water covers, including Naples, Marco Island, Bonita Springs, Estero, Fort Myers, Cape Coral, Punta Gorda, Sarasota and Sebring. Each one has its own local copy and a clear path to request a delivery, which gives them a real shot at showing up when someone nearby searches.
Under the hood
- A WordPress site the team can update on its own
- Service pages for residential, commercial and storm refills
- Local landing pages for 13 Southwest Florida service areas
- On-page local SEO for every service and city page
- WCAG 2.1 AA accessibility with a published accessibility statement
- Optimized images and fast page loads
Built for phones
- Tap-to-call phone number in the header
- Request a Delivery always within reach
- Large, easy tap targets
- Quick loads on a cellular connection
Thank you, American Pool Water
It was a pleasure building this brand from the ground up, from the first logo sketches to launch day for another exceptional Naples web design project. If your service business needs a logo, a website or both, we would love to help.