Not many design projects start with a sentence like this one: Florida’s first Arabica coffee farm. After two decades in Florida’s citrus industry, the Davis family planted coffee in Glades County beside Lake Okeechobee, working in partnership with the University of Florida. They needed a brand that felt as bold and as rooted in Florida as the idea itself.
Client
Old Okeechobee Coffee Co.
Location
Lake Okeechobee, Florida
What we did
Logo design and packaging design
A badge with a Florida native at its heart
The logo is a circular badge built around an alligator resting on the bank of the lake, framed by palm fronds. We drew it in a detailed, engraved style that recalls old Florida signage and vintage coffee labels, then set the name in bold arched lettering around the edge. A small “Est. MMXXIV” marks the year the company was founded.
Unmistakably Florida
An alligator and palm fronds say Lake Okeechobee before anyone reads a word.
Built for stamps and screens
The badge works in a single color, so it holds up stamped on kraft paper, printed on a bag or embroidered on a hat.
Heritage without nostalgia
The engraved style feels established, which suits a family that is making Florida coffee history.
Packaging: The Americas
The Americas blend combines Florida-grown Arabica with specialty grade beans from Guatemala and Peru. We designed the bag around that journey. A vintage-style map of the Americas wraps the front, with Florida, Guatemala and Peru marked along the way, and a classic serif title sits over the map with the tasting notes in a band below: smooth chocolate notes, toasted nuts, gentle sweetness and a clean finish.
Front
Side
Back
The side panel carries the Florida, Guatemala and Peru flags with the ingredients, and the back tells the farm’s story beside a photo of ripe coffee cherries: grown in the rich black soil beside Lake Okeechobee, surrounded by Florida’s sugar cane fields. Every panel uses the same badge and color palette, so the bag reads as one piece from any angle on a shelf or in an online shop.
What we designed
- A badge logo built around an original alligator illustration
- Packaging design for The Americas blend
- A map-based front panel that tells the blend’s story
- Side and back panels with ingredients and the farm’s story
The brand in use on okeecoffee.com.
Cheers to Old Okeechobee Coffee
It was a treat to help a Florida family business launch something truly new. Try a bag of The Americas and taste a little Florida history. If your product needs a logo or packaging that tells its story, we would love to help.