Website design for Enterprise High School | Clearwater, FL
Project
Logo & Brand Identity, Print Design, Website Strategy, Design & Development, Accessibility, Hosting & Support
Location
Clearwater, Florida
Year
2016 to present
EnterpriseHS.org – Preview of the full homepage.
A clearer path from first visit to enrollment
Enterprise High School is a public charter high school in Clearwater, Florida for students who need school to work differently: smaller classes, flexible schedules and teachers who know them by name. Our work together started in 2016, when the school’s new leadership asked us for a brand that felt like a fresh start, along with print materials and the school’s first website.
A decade later, Enterprise asked us back for a full strategic rebuild. The goals were specific: turn more visitors into enrollment inquiries, set the school apart from other options in Pinellas County and make every page work beautifully on a phone. We worked alongside the school’s marketing partner, who runs their paid ads and Meta campaigns, so every campaign lands on a page built to convert.
The new site answers the questions families ask first, right up front: no entrance exams, no application fees and an online application that takes about five minutes. It was built in WordPress and Elementor so staff can update news, calendars, staff bios and enrollment information on their own.
Section designs: a live countdown to the next graduation ceremony, staff bio pop-ups for all 31 team members and a four-step How to Apply page.
The Enroll Today page breaks the application into four short steps that take about five minutes.
Mobile layouts for the homepage, How to Apply, Our Staff and the enrollment form.
The 2016 brand system: pocket folder, logo mark, cover design, logo on navy and business cards.
The first EnterpriseHS.org website we designed in 2016.
Where it started: the Enterprise brand
When Enterprise came under new leadership in 2016, the school needed an identity that matched its promise to students. The logo we designed combines a rising sun and the waves of the Clearwater coast with the open pages of a book. It stands for new beginnings and growth through learning, which is exactly what Enterprise offers students who are looking for a second chance.
Along with the logo we designed the school’s stationery, business cards, a tri-fold brochure, a postcard, a pocket folder and email signatures, all built around the same sunrise orange and Gulf blues.
The 2026 website keeps that mark and carries its colors forward with a bolder, more modern look, so ten years later the brand still feels like Enterprise.
Results
Accessible for every student and family.
Before launch we ran a full WCAG 2.1 AA accessibility audit and fixed every issue we found. At launch the site scored 100 out of 100 for accessibility in Google Lighthouse and returned zero errors and zero contrast errors in WAVE, so students and families using screen readers, keyboards or magnification can find what they need. Families now get clear answers, real faces and a simple way to apply from any device, and the school has a site its staff can keep current on their own.
100/100 Lighthouse Accessibility
0 WAVE Errors
Mobile-First Enrollment
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