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Obama versus McCain : Web Design War

Now that Barack Obama has won the Democratic vote for President, it seems like a good time to review both Presidential candidate’s websites.

BarackObama.com and JohnMcCain.com

First off, here are the details of these sites:

BarackObama.com

JohnMcCain.com

Screenshots from June 9th 2008

BarackObama.com is immediately a striking yet calming website, designed with organization and cleanliness in mind. The main website navigation is clearly defined and the overall usability of the website is excellent. The format of each page begins with a nice page heading graphic, well-designed and interesting. Each page is organized clearly, and a perfect amount of white space and padding is added to each section.

Features on BarackObama.com are:

JohnMcCain.com’s design lacks real organization and a friendly user interface look and feel. The overall design looks contrived and forced together, without any flow or consistency evident throughout. The color scheme….well…there doesn’t appear to be a standard organized color scheme at all with different colors, and tones all over the website; Prominent blues, orange/yellow, red, bright green, turquoise blue and dull blue/grey. Font sizes throughout the website differ, as well spacing and padding. An example of this is if you venture between the Campaign Calendar page and the Blog page. The difference in padding and margin at the top left is a terrible lack of real professionalism in user interface standards, especially for such an important website like this.

Features on JohnMcCain.com are:

So, after studying both websites, it is clear which one is of a higher quality of web and graphic design standards. BarackObama.com is a modern, web 2.0 website, utilizing the latest in XHTML and CSS capabilities, along with capturing the interests of all ages.

JohnMcCain.com lacks a comfortable and appealing design, and is also extremely narrow in its reach. The only user that will enjoy JohnMcCain.com is a wealthy 70 year old man looking for some new golf gear (4th tab in dark blue in center of page)!

BarackObama.com seems to be reaching out to all ages, all ethnicities, all groups of society. His website has something for everybody, and it is interesting to note that this seems to tie in perfectly with his overall campaign promise; To unite everyone. His website certainly achieves that.

What do you think about the two websites? Do you think they achieve what they need to? Which one keeps you interested to click through to other pages and which one turns you away right off that bat?

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