by Colin

One Week After 301 Re-directs

One week ago, we made the official switch from Aurora Web Technology to Brian Joseph Studios.

Google came by a few times to find 301 re-directs on all pages of the website, leading the user to a corresponding page on

After careful preparation for the switch, one week later, Googlebot is starting to figure it all out. At the time of tpying this post, is the number 1 result on Google for “Aurora Web Technology”.

So, what does this mean? Well, it means that the Googlebot has figured out that not only has switched over to, but important words, names and phrases have also made the switch. The words “Aurora Web Technology” do not feature on more than 3 or 4 times. So, evidence shows that Google now knows that old phrases that showed in a search results page, should now apply to

Googlebot hasn’t fully figured this out yet though, as we are still not ranked number 2 and number 3 as we were for for our targeted keywords. We have seen an increase in our rankings however since the initial drop off when the switch first took place.

We will continue to monitor our rankings and the log files to make sure Googlebot understands exactly what is going on here and to get our site ranked number 1 again. I think we still are number one for several of our targeted keywords though. 🙂

So, as a potential client, these posts will hopefully show you that we have an expert knowledge of search engine marketing and search engine optimization (SEO), and we are SEO leaders in the Fort Myers, Naples, Estero and Bonita Springs areas.