We have recently been receiving a lot of phone calls and emails from clients looking for search engine optimization (seo) and internet marketing services, and we are always happy to help more businesses in the community.
Some of you may be wondering what SEO or “search engine marketing is all about.
Here’s a breakdown of what you need to know to start making the most or your website:
Q. What is Search Engine Optimization?
A. Search Engine Optimization or “SEO” is the process of optimizing the code and content of a website to give it the optimum level of visibilty to search engine robots when the website is indexed. To explain in a more relative way, think of it as how a person dresses for an interview for a new job. If they arrive at their interview wearing jeans, sandals and a cut up shirt, the interviewer will not think too highly about the professionalism of that person. The other interviewee is dressed in a clean suit. The interviewer instantly thinks that this person may be appropriate for the open position.
Think of Google as the interviewer. When you present your website to the Google bot, make sure it is wearing a suit! Otherwise, the websites that are, will be ranked much higher than you on a search results page.
Q. How to I clean up my website’s code to get it ready for it’s “Google Interview”?!
A. There are many different aspects of onsite webpage optimization, but here a some of the basics.
– Title Tags : The page’s title tag is what you see at the very top left of your internet browser. The title tag of this blog post is “SEO Naples SEO Fort Myers“. This is one of the aspects of your page that the major search engines like Google, Yahoo and MSN will look at to decide what your page is about. So, if your title tag is “Welcome to our website”……Google has no idea what your site is about from looking at your title tag.
In addition, it is important to give each page of your website it’s very own title tag. Again, imagine what the search engine bots will think when they visit your website. Does every page of your website have the exact same title tag? If so, the search engine bots will think each page on your website has pretty much the same type of content. As a result, they will place most of your website pages in their “Supplemental Results” area , which is not a good place to be!!
– Page Content : another important aspect of your website to present itself well to the search engine bots. Obviously, if your page is all about “Golf Clubs” with good clean code, the search engines will think your page is about golf clubs! Sounds simple, huh? Well, you’d be surprised to learn about the huge number of websites that have a few small paragraphs on each page, that don’t really even talk about the product or service that the website is trying to promote.
– Fresh code : your frontpage should change on a regular basis, new links should be added to new content, keywords throughout your content should be fresh. Don’t let your frontpage become stale or else the search engine bots will decide that there is no need to stop by your website too often.
Q. What are backlinks or link building all about?
A. Backlinks are links from other websites that link to your site. The google bot relies heavily on backlinks to determine a website’s importance and ranking, so this is a vital aspect of search engine marketing for your site. There are many ways to achieve a large number of backlinks, but quality is always better than quantity. For instance, a link from cnn.com to your site would be much more beneficial than 100 backlinks from average websites. This is due to the fact that Google bot sees your website as an important one if cnn.com is linking to you.
We have a variety of link building campaigns and strategies that we can implement for you. Our SEO services follow industry standards and regulations.
The information above is a very basic outline of what search engine optimization involves. To really achieve success in the search engine results pages, a website needs attention, and professional optimization carried out both onsite and offsite.
Please feel free to contact us if you would like to get us working on your website and get you to the top of Google, Yahoo and MSN!