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An apparel company based in Fort Myers, Florida USA
We completed a strong logo design and branding project for this startup ecommerce company specializing in concealed carry apparel.
The identity mark was inspired by the relation of owl imagery to Athena in Greek Mythology. The owl in flight shape doubles as a watching eye, representing the strength and knowledge of Athena and the feeling of safety, security and wisdom.
We also designed and developed a full custom ecommerce website, allowing Athena’s Armory to sell products online through an easy to use interface.