New Logo Design Project | Rocco Pablo Inc


We just completed a logo design project for Rocco Pablo Inc, an international investment consulting firm for the luxury real estate industry. A partnership of two Italian businessmen, they have years of experience in consulting with high-end investors around the world, and they needed a new identity to represent them well on business cards, letterheads, and envelopes.

After a few concept development meetings, we decided with the client that the logo needed to be easily legible by people of any language, targeting their international exposure. We developed the final concept with the idea that each small shape below the names represented a different language spoken by each of the owners of the company, and different skills that each one possesses.

The owners were delighted with the overall format and balance of the logo, along with the all encompassing message portrayed in the concept. The client, Mr Rocco Luzzi, sent us this note, “Our Dublin office team in Ireland gave us your contact info, and we are delighted to have been able to work with you. We needed a logo that was clean, sharp and gave the feeling of luxury and style, and you certainly delivered. Thank you for your expertise and making the process extremely enjoyable.”

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