Gap Reverts Back To Iconic Logo


I just posted an article over at my company site’s blog about Gap’s announcement on Monday evening that they have listened to the community, and decided to revert back to their iconic logo. They also admitted that they realized crowdsourcing was a mistake.

We’ve learned a lot in this process. And we are clear that we did not go about this in the right way.

As an active member of the “No Spec” movement, Gap’s announcement tonight is truly a wonderful one, and professional designers (other than the ones on sites like crowdspring) around the world will surely be delighted with this outcome.

Well done to everyone that spoke out against Gap’s decision to crowd source the further development of their identity. Chalk this one up as a major win for the No Spec movement.

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