We recently launched a new logo and website for American Pool Water, a pool water delivery company serving Southwest Florida. Their drivers bring fresh, potable water by tanker truck to homes, HOAs, resorts and pool builders from Marco Island up to Sarasota. We designed the brand from scratch and built the new site at americanpoolwater.com.

Client

American Pool Water

Website

americanpoolwater.com

What we did

Logo design, website design and development

The new americanpoolwater.com homepage.

A logo with a little stars and stripes

The name pointed the way. The logo features a coiled water hose representing the red stripes of the American flag, with the nozzle in blue and the flag’s stars finishing it off. The mark communicate what the company does and who they are in one, minimal and creative shape, and it holds up just as well on the side of a tanker truck as it does in a browser tab.

Built to book deliveries

Most visitors show up with one goal: get water in a pool. So the Request a Delivery button sits in the header on every page, and the phone number is one tap away on mobile. The Services page breaks the work into residential fills, commercial deliveries for resorts and HOAs, and refills after storms, so every type of customer finds their answer fast.

A page for every town they serve

People search for pool water delivery by city, so we built a dedicated page for each area American Pool Water covers, including Naples, Marco Island, Bonita Springs, Estero, Fort Myers, Cape Coral, Punta Gorda, Sarasota and Sebring. Each one has its own local copy and a clear path to request a delivery, which gives them a real shot at showing up when someone nearby searches.

Under the hood

• A WordPress site the team can update on its own
• Service pages for residential, commercial and storm refills
• Local landing pages for 13 Southwest Florida service areas
• On-page local SEO for every service and city page
• WCAG 2.1 AA accessibility with a published accessibility statement
• Optimized images and fast page loads

Built for phones

• Tap-to-call phone number in the header
• Request a Delivery always within reach
• Large, easy tap targets
• Quick loads on a cellular connection

Thank you, American Pool Water

It was a pleasure building this brand from the ground up, from the first logo sketches to launch day for another exceptional Naples web design project. If your service business needs a logo, a website or both, we would love to help.

Visit americanpoolwater.com

Start your project

The post Making a Splash: A New Brand & Website for American Pool Water appeared first on Brian Joseph Studios.

We just launched a new identity, brand and website for Alliant Association Management, an HOA and condominium management company that has served Southwest Florida communities since 2005. The project covered everything from the first logo sketches to a full brand guidelines manual and a brand new site at alliantam.com.

Client

Alliant Association Management

Serving

Southwest Florida since 2005

What we did

Logo, brand identity and website

The new alliantam.com homepage.

A logo built from two A’s and a roofline

The new mark uses two interlocking angular strokes to form a dual-pitch roofline. Read one way, it is the letter A. Read another, it is the gable of a house. Together the two A’s form an M, so the mark quietly spells out AAM: Alliant Association Management. Shelter, protection and community, all under one roof.

Two A’s, one roof

The second, offset stroke behind the primary A reinforces the name Alliant and suggests several homes inside one community.

Depth at any size

The shadow arm recedes into the negative space, which gives the mark real depth and keeps it crisp from a favicon to a monument sign.

A light on in the home

A single Sanibel Gold square sits at the apex of the inner A. It reads as a lit window, a door light and a small note of welcome. It is the emotional heart of the whole concept.

A complete logo system

A logo has to work in a lot of places, so we built a full system around it. There is a stacked primary logo, a horizontal version for website headers and email signatures, and five icon treatments for social profiles, favicons and anywhere space is tight.

Standalone mark

Round, solid

Round, outline

Square, solid

Square, outline

Color and typography

The palette is intentionally restrained. A calm Mangrove green carries the brand, Warm White keeps every surface clean, Charcoal handles body text and a small amount of Sanibel Gold draws the eye to the details that matter. Every text and background pairing was checked against WCAG 2.1 AA contrast standards, and the brand typeface, Plus Jakarta Sans, is free to license and easy for any vendor to use.

Mangrove

#4B6B5B

Primary brand color

Sanibel Gold

#CBAA6F

Accent and the roof window

Charcoal

#2A2A2A

Body text

Warm White

#F9F7F4

Primary background

Everything is documented in a brand guidelines manual, from clear space and minimum sizes to color values for print and web, so the identity stays consistent on every sign, letter and screen.

A website that works as hard as their team does

The goal online was simple: make it easy for every kind of visitor to get what they came for. Boards can explore services and request a proposal in a few clicks, residents get a direct path to the portal and online payments, and all five local offices, from Fort Myers to Venice, are easy to find.

Services are organized around what boards actually need.

What we built

• Modern, mobile-first design
• Clear service pages for management, technology and lifestyle
• Local SEO for Fort Myers, Naples, Cape Coral, Marco Island and more
• A streamlined Request Proposal flow
• A direct path to the resident portal and online payments

Five offices, all in Southwest Florida.

Congratulations, Alliant Association Management

Congratulations to the Alliant team on a successful brand and website launch. It was a pleasure helping a local company with deep roots in Southwest Florida present itself with the same care it brings to every community it manages. Take a look at the new site, and if your organization is ready for a fresh brand or website, we would love to hear about it.

Start your branding project

Visit alliantam.com

The post Alliant Association Management: New Logo, Brand Identity and Website appeared first on Brian Joseph Studios.

Not many design projects start with a sentence like this one: Florida’s first Arabica coffee farm. After two decades in Florida’s citrus industry, the Davis family planted coffee in Glades County beside Lake Okeechobee, working in partnership with the University of Florida. They needed a brand that felt as bold and as rooted in Florida as the idea itself.

Client

Old Okeechobee Coffee Co.

Location

Lake Okeechobee, Florida

What we did

Logo design and packaging design

A badge with a Florida native at its heart

The logo is a circular badge built around an alligator resting on the bank of the lake, framed by palm fronds. We drew it in a detailed, engraved style that recalls old Florida signage and vintage coffee labels, then set the name in bold arched lettering around the edge. A small “Est. MMXXIV” marks the year the company was founded.

Unmistakably Florida

An alligator and palm fronds say Lake Okeechobee before anyone reads a word.

Built for stamps and screens

The badge works in a single color, so it holds up stamped on kraft paper, printed on a bag or embroidered on a hat.

Heritage without nostalgia

The engraved style feels established, which suits a family that is making Florida coffee history.

Packaging: The Americas

The Americas blend combines Florida-grown Arabica with specialty grade beans from Guatemala and Peru. We designed the bag around that journey. A vintage-style map of the Americas wraps the front, with Florida, Guatemala and Peru marked along the way, and a classic serif title sits over the map with the tasting notes in a band below: smooth chocolate notes, toasted nuts, gentle sweetness and a clean finish.

Front

Side

Back

The side panel carries the Florida, Guatemala and Peru flags with the ingredients, and the back tells the farm’s story beside a photo of ripe coffee cherries: grown in the rich black soil beside Lake Okeechobee, surrounded by Florida’s sugar cane fields. Every panel uses the same badge and color palette, so the bag reads as one piece from any angle on a shelf or in an online shop.

What we designed

• A badge logo built around an original alligator illustration
• Packaging design for The Americas blend
• A map-based front panel that tells the blend’s story
• Side and back panels with ingredients and the farm’s story

The brand in use on okeecoffee.com.

Cheers to Old Okeechobee Coffee

It was a treat to help a Florida family business launch something truly new. Try a bag of The Americas and taste a little Florida history. If your product needs a logo or packaging that tells its story, we would love to help.

Shop The Americas

Start your branding project

The post Logo and Packaging Design: Old Okeechobee Coffee Co. appeared first on Brian Joseph Studios.

We were tasked with creating their brand identity and overall visual messaging, and a new website (view coming soon page) is currently in development to continue their identity into a strong online presence.

The logo design project resulted in a modern rocket icon with a fork shape taking advantage of the negative space. The use of bright orange and green represents fresh fruit, vegetables and an overall natural, organic feeling.

The identity also communicates the company’s services; taking a concept idea, developing that concept with precision and expertise and launching it into the market.

The post Logo Design & Branding for Food Launcher appeared first on Brian Joseph Studios.

Program Identity

The SCCW program identity was designed to represent everything that residents and tourists love so deeply about Sanibel Island; nature.

We created a line illustration depicting a scene with a native Spoonbill, littoral plants, the Sanibel Slough, the Gulf water and the island’s memorable sunsets. Each natural element is seamlessly grouped together, representing the reliance they have on each other to thrive in the Sanibel ecosystem.

Web Design & Development of SanibelCleanWater.org

The Brian Joseph Studios team worked closely with the City of Sanibel’s Natural Resources Department to obtain data from 72 waterbodies throughout the island. This data was then formatted and displayed in an interactive, and user-friendly way on each community page on SanibelCleanWater.org.

With automated mapping from latitude and longitude values, each community page presents a variety of nutrient measurements from the field testing conducted, and several levels are shown in comparison to the island average and the State of Florida’s recommended maximum.

Visit SanibelCleanWater.org to learn more about the program and website features.

The post New Project Launch: Sanibel Communities for Clean Water appeared first on Brian Joseph Studios.

We recently completed a logo design, branding and graphic design project for a new salon and spa that recently opened in Naples, Florida.

Trinity Salon & Spa, located in the Pebblebrooke Center, currently offers hair care services and coming soon will also provide spa and skin care therapy, as well as massage therapy. We were hired to design their logo, business cards and a tri-fold brochure.

The identity we designed communicates a calming and comfortable message, and represents this salon’s experience and skill, providing services in a relaxing setting. The tri-fold brochure design lists out their menu of services with various design elements to help engage the reader and represents Trinity Salon & Spa with strong brand messaging.

Starting a new business is challenging, but getting an awesome logo and stationery should be the fun part of any startup. If you’re looking for a logo design company in Naples Florida to partner with, let’s talk!

The post Logo Design Project – Trinity Salon & Spa appeared first on Brian Joseph Studios.

We recently completed a logo design for the Florida Department of Health’s anti-tobacco program, “Tobacco Free Collier”. The new identity will be used by the program to engage with the Naples, Florida community and provide a visual representation for all of the program’s activities and messaging.

“The Tobacco-Free Collier Partnership is comprised of agencies representing many different sectors of the community including hospitals, nonprofit organizations, governmental agencies, medical clinics, educational institutions, and community leadership groups committed to establishing a Tobacco-Free Collier County.”

The new Tobacco Free Collier logo design incorporates the iconic Naples pier; a custom drawn silhouette that we designed after a quick visit to the beach and a few photos during sunset. We developed the branding for this government program through the use of the aqua blue, orange and tan colors used in the identity, and overall the visuals are now engaging, modern, bright and unique.

We also designed various things like a presentation folder, a window cling, and Facebook and Twitter profile images. View more Tobacco Free Collier designs here.

The post Logo Design Project – Florida Department of Health appeared first on Brian Joseph Studios.

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[bigtext]As with all major events around the world, we here at Brian Joseph Studios get just as excited about the branding and website design of the event as we do about the actual competition. The 2014 Winter Olympics in Sochi, Russia have been widely publicized on social media for some rather questionable accommodations, but let’s take a look at the overall branding of the games.[/bigtext]

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The Sochi 2014 Olympic Games do not have a logo icon, only a word mark. This is the first time the Olympic games haven’t had a logo icon since Mexico 1968. Another unique aspect of the Sochi 2014 logo is that it is the first Olympic games to use their website’s domain name extension in official logo.

“The Sochi 2014 brand fits perfectly with our commitment to use the digital revolution to help young people experience sport for the first time; with a view to active participation and long-term engagement with sport and Olympism.” – Sochi 2014 website

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Images courtesy of: http://www.interbrand.com/en/our-work/Sochi-2014.aspx & http://www.sochi2014.com/

The post The Design and Branding of Sochi 2014 – Winter Olympics appeared first on Brian Joseph Studios.

We were hired by Old Naples Insurance Agency, based in Naples, Florida to develop their brand identity/logo design to represent their company and the services that they offer.

The design brief required that we develop an identity that is not only modern and sophisticated, but also has a sense of tradition and history.

After presenting our client with a few different ideas, we settled on the identity pictured above. The old-style border shape gives the logo a nice, comfortable and timeless feeling, while the use of the palm tree illustration and the combination of the fonts and stars give it that modern, professional touch.

We have also completed stationery design for Old Naples Insurance Agency, including their business cards, letterheads, envelopes and a thank you card.

The post New Logo Design Project – Old Naples Insurance Agency appeared first on Brian Joseph Studios.

We were tasked with designing the logo design and brand for this new home staging company based in Sanibel, Florida.

Our client wanted the brand to communicate the “Sanibel feel” of calmness and relaxation while also representing the company in a professional and memorable way.

After speaking with the client, and developing a few concepts together, we have now created the perfect visual representation for our client’s new home staging company that matches her goals well.

We are now currently moving forward with designing and developing the website for Sanibel Home Staging and we can’t wait to see this company grow as we continue to work together.

If you’re starting a new company and need a new website or logo design, we work locally with Naples and Fort Myers logo design (and surrounding areas) clients.

The post New Identity Project – Sanibel Home Staging appeared first on Brian Joseph Studios.