Here is the case study:
We met with the client in person and discussed the logo design brief. Here is a summary from the client on what the logo design should be:
We brainstormed one Friday morning, coming up with sketches and ideas for inspiration for this logo design. Here are a few ideas we came up with, and how they were developed.
The victory symbolism also used the shape of the “V” in victory so it was used as an image with double purpose.
The client chose the circle mark logo with the company name below as the preferred logo design to bring into the revision stages.
We agreed that this logo was the one that matched the brief perfectly and would allow us to really develop the concept into something special through revisions.
After more development and concept ideas came together, we hit it right on the mark!We further enhanced the concpet of the victory symbol and the large “V”, and then we added another piece of inspiration to this concept.
Victory Marketing Agency will be a leading event staffing agency, so…with this in mind, we started to think about events, and staff, and what imagery and inspiration we could pull from this service.
The victory symbol of the two fingers, along with the “V”, provided the platform for the final piece to be added to the logo. Spotlights are a popular feature at events of all sizes, and instantly recognizable when beaming into a night sky. We added a bit of gradient styling to the logo and voila! We had a subtle spotlight symbol! The logo was done and the client was very happy with the outcome.
Like this logo and how it was developed? We can provide you with the same level of creativity and expertise in logo design. Contact us now
